TALKADOT RESPONSES FROM MY RECENT TALK: “ATTRACT & RETAIN TOP TALENT, MILLENNIALS, GENZS”

As someone who is a huge believer in the immense value of employee and customer feedback, I want to share with you a fabulous tool I have recently discovered that simplifies and automates audience feedback.

Relying on audience smartphones and a custom QR code, Talkadot allows attendees to share ratings, testimonials, suggestions, and more – all in real time. For example, below are the results from a recent talk I gave at a Provisors networking event in Cambridge, MA.

Look it over and let me know if you have any companies, associations, or organizations that are struggling with attracting and retaining employees that could benefit from my informative and engaging presentation, “How to Attract & Retain Top Talent, Millennials, GenZs Through Quiet Quitting.”

ATTENDEE TESTIMONIALS

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This is an excellent reminder on why talking to high performing employees on a regular basis is so critical. You cannot make assumptions. You need to focus on people while they are with you, engaged and excited. Not just when they are struggling, dissatisfied or ready to leave.

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Very helpful. How to attract and retain good employees and why it is so essential for your business to do so.

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Incredibly interesting! Great info! Looking forward to connecting more.

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I am a solo entrepreneur so not directly actionable — but as a board member and leader within groups — I can use these topics.

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Focused on employee retention and engagement. How to ensure a company has a healthy culture.

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Lynn can help you retain employees and make a better culture in your office.

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Very useful for management level to understand how to build good culture.

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Great insights for retaining both talent and clients.

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I want to find out how to get training for managers.

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Very informative and insightful presentation.

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Focus on employee retention!

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Keep talent in your business.

THREE CHANGES WORTH FOLLOWING IN 2023

Needless to say, 2022 was a tumultuous year for both employees and the companies they work for. Economic threats, widescale layoffs, political upheaval, the ongoing uncertainty regarding Covid, and other factors made last year anything but predictable. This year promises more of the same.

With that in mind, I want to share three developments that are worth paying attention to…

#1. “RAGE APPLYING” IS CONNECTED TO “QUIET QUITTING”

In my last newsletter, I addressed the topic of “Quiet Quitting” — employees disengaging from their work and doing the minimum required without actually leaving the company.

A closely related phenomenon is “Rage Applying.” This refers to employees who are aggressively sending their resumes to hundreds (even thousands) of companies, hoping to find a new job with a hefty pay increase. Reasons for this vary, but tend to be the result of employees who may feel overlooked, underappreciated, unfairly compensated, or unjustly passed over for a promotion.

Of course, looking for greener job pastures is nothing new. However, GenZs and younger Millennials are particularly susceptible to this behavior. Inflation is high, pay raises have been small, and borrowing rates continue to rise. Young workers often have little discretionary income and high student loan payments. Many have already accepted that they will be the first generation to be less financially well off than their parents.

Further, these employees tend to be less socially mature than previous generations, especially as it relates to initiating and developing a comfort level discussing important issues with their managers. They shy away from phone and face-to-face conversations. They spent years on their devices, whereas previous generations had much more experience in real time social settings.

As a result, rage applying — which is essentially a passive aggressive action — can occur. Rather than raise their concerns with their managers, many prefer instead to just look for the exit. For managers, this poses an opportunity to initiate contact — before employees start looking to leave.

I recommend that managers have a weekly, 30-minute (at least) conversation with each employee to find out how they are doing. What’s working or not working? How is their family doing? What do they do in their spare time? How can you help them increase their engagement at work?

These types of questions, while sometimes uncomfortable, can have a significant impact in preventing employee turnover (and the extraordinarily high replacement costs that follow). It is so much easier, rewarding, and enjoyable to retain an employee than to replace them.

#2. MANAGERS AND EMPLOYEES DISAGREE ABOUT REMOTE WORK

The shock of Covid was both sudden and massive. It’s no wonder that employees and managers would form different perspectives about what it means and what should occur going forward. Of course, there are many nuances and layers to these differences. But the headline is that managers believe work from home (WFH) decreases productivity, while employees believe the opposite.

Some of this difference in perspective relates to commuting time: employees include it in their mental calculation, whereas managers do not. In response, some employers have started to “count” commuting in calculating employee work hours. Others have begun reimbursing employees for their commuting costs.

They also have differences in perspective regarding appropriate consequences for not coming to the office on “workdays.” Employees tend to think there should be no consequences, whereas many employers think it risks possible termination.

As is often the case, there is no pat solution that will apply everywhere. Here as well, managers need to initiate these conversations and openly discuss the different points of view. That doesn’t mean everyone will agree on everything. However, it will ensure that when concerns are raised the manager and employee are comparing apples to apples.

#3. RETHINKING YOUR EMPLOYEE VALUE PROPOSITION

The term “value proposition” is usually used in reference to what a company can offer to its customers and potential customers. An employee value proposition refers to what a company can offer its employees. There have been so many issues discussed over the past three years; I found these four comprehensive components to be a succinct way to view what a company can offer its employees.

  1. Material offerings. Compensation, physical office space, location, commuting subsidies, computer equipment, flexibility, schedules, and perks.
  2. Opportunities to Develop and Grow. Training in new and upskilling development, new roles, and promotions.
  3. Connection and Community. Appreciation, feeling valued, mutual accountability, social relationships. An energized culture that allows employees to express themselves candidly and engenders a sense of belonging.
  4. Meaning and Purpose. The company’s values, purpose, and reasons for existing. These need to align with employees’ desires to improve local and global society. This speaks to the core question of why employees do the work they do.

To improve recruiting and retention, companies need to create an attractive, integrated, and flexible employee value proposition. An example of this is Herbert Joly’s turnaround of Best Buy after becoming CEO. He deliberately put purpose first — “enriching customers’ lives through technology.” As he explained, “We achieved this turnaround by pursuing a noble purpose and treating profits as an outcome, not a goal.”

Joly further emphasized how a noble purpose aligns with employees’ own thirst for meaning, creating a virtuous cycle of “human magic” that gives rise to an energized community focused on delighting customers. Yes, Joly also gave workers better perks and reorganized store floor plans. But critically, he did not cut staff or wages (the conventional approach to turning a company around) and instead invested in culture and training.

Overall, the employee value proposition serves as a tool for keeping both job candidates and current employees on the same page regarding what matters most in the company and to employees.

FINAL THOUGHTS

The new year is just beginning and there’s no telling what changes — both positive and negative — may occur. But they are certainly coming.

Keep these three developments in mind as you work to grow your business and enrich the lives of your employees and customers!

QUIET QUITTING — REVERSE IT NOW!

The past few years have forever changed the way employees view and approach work.

However, one thing still holds true: Businesses that want to attract and retain the talent they need to move forward must understand the top priorities of their employees.

They must embrace new, flexible work models; cultivate workers who can design their own careers; and care about employee well-being.

By doing so, they will not only boost the motivation and engagement of their existing workers but will also capture the attention of the brightest new recruits, who will help grow their business to new heights.

As management guru Tom Peters tweeted recently, “Being a leader is the pinnacle of human achievement. Your #1 task is helping employees to grow, develop, and contribute to their colleagues and communities. Your accomplishments will be measured by those who went on to be wildly successful in large measure because of the time they spend with you.”

QUIET QUITTING IS A DANGEROUS TREND

Quiet quitting is the opposite of what any company wants. It describes a phenomenon in which employees feel disconnected from their company and from their work. They do the minimum but do not go above and beyond. They have reduced productivity, lack of drive and motivation, and less emotional investment in work.

Quiet quitting has replaced the massive resignations seen in the recent past, as the economy has slowed down and the economic future is more uncertain. While the term may be new, the behavior is not. Organizations will continue to lose talent if they do not prioritize employee engagement, fail to understand their employees’ needs, and do not encourage and provide benefits for a healthy work-life balance.

EMPLOYEES DESIRE CAREER DEVELOPMENT

The first step to address quiet quitting is to directly uncover the factors that fuel employee disengagement. Studies show that 56% of employees remain disengaged. Leaders need to inspire employees to be their best, take time to understand employee priorities, and create a culture that reflects those concerns.

McKinsey’s research finds that career development and advancement are top-rated elements of great employee experiences. By offering learning opportunities such as training and development, upskilling, reskilling, certificates, degrees, etc., companies demonstrate to employees that the company cares about their future and is willing to invest in them. Opportunities for growth and advancement have become almost mandatory for GenZs and many Millennials.

No one knows for certain what the future will bring. However, we do know that it will be significantly different from the present. The best strategy for employees and companies is to keep their employees’ skills sharp and current and make employee growth the heart of your organization’s culture.

REMOTE WORK ISN’T GOING AWAY

A client asked me recently, “Do you think remote work is here to stay?” I responded with an unequivocal yes. It may become more or less desirable in the future, but it will always be an option.

Why? Pre-Covid, most employees had no idea that there might be a way to work that did not involve being physically present in an office. When Covid arrived, and while most people found it initially challenging, as time passed, they gained an appreciation for its many advantages: no commuting and its associated expenses, more free time, more flexibility, more productivity, and more time with family (and pets!).

Overall, employees value autonomy over their work, and that involves where and when it occurs. They may not have 100% autonomy, but the more you can offer, the more engaged, emotionally invested, and productive they will become.

MENTAL HEALTH REMAINS A CONCERN

Consider the example of HubSpot, which decided to offer mental health benefits to its employeessomething that fewer than 10% of companies nationwide make available. Less than two years later, more than half of them had elected to work with a coach or therapist!

Furthermore, the company launched “psychological safety training” for its managers to better support their employees. Says Senior Director of Culture, Eimear Marrinan, employees need to see their leaders talk about mental health, see them vulnerable, and acknowledge they are struggling.

HubSpot wanted to normalize and destigmatize mental health and make sure employees felt psychologically safe to talk about mental health in the workplace. They started by having both their CEO and Chief People Officer share about their own mental health struggles and how the training had helped. Over the next 18 months, the company saw a 50% reduction in burnout.

As a recent Fortune article emphasized, if talent remains the #1 issue on CEOs’ minds, the need for mental health resiliency will not be far behind.

QUIET QUITTING MUST BE ADDRESSED

It is time for all companies to proactively address the underlying causes of Quiet Quitting. If not, they will learn the more painful and expensive way. With the eventual exodus of employees, companies will be forced to keep replacing them until the companies adjust their priorities and place their employees’ growth and well-being at the heart of their business.

The Chief Medical Officer of Salesforce, Geeta Nayyar, summed it up this way: “Employee wellness is really about the future. What does health and safety need to look like around mental health, and frankly productivity, and employee retention, and acquisition?”

COACHING: THE LEADER’S SECRET WEAPON

Recently, a client asked what he could do to ensure that his employees would be exceedingly capable of harnessing the opportunities that the next (inevitable) disruption will create.We discussed a few options, but one in particular grabbed his attention: coaching his employees.

Many companies have long utilized coaching as a means of unleashing employee potential. A meta-analysis suggests that coaching not only helps employees perform better, but also drives overall motivation and commitment.

In the sports world, of course, the value of coaching is well accepted. There are few professional athletes who do not receive personal coaching, regardless of their natural capabilities or experience.

Likewise, my client wants to have some of the most talented employees in his industry working with him. Having been an athlete in his youth, he quickly grasped the concept and could understand how personalized and continual coaching could give his employees a commanding edge over his competitors.

Further, since Millennials and GenZs love real-time feedback, coaching is an excellent way to satisfy this desire while ensuring that their skills remain razor-sharp.

COACHING HAS MANY BENEFITS

Coaching can improve an employee’s day-to-day work experience far beyond well-being and productivity. It creates a more dynamic and enjoyable work environment and culture, one filled with insights, future-focused conversations, check-ins, and metrics. All of this is aimed at elevating the employee’s performance by integrating coaching into the day-to-day work environment.

Specific, documented benefits of coaching employees include:

  • Establishing and moving toward goals
  • Becoming more self-reliant
  • Gaining more job and life satisfaction
  • Becoming more self-confident
  • Contributing more effectively to the team and the organization
  • Taking greater responsibility and accountability for actions and commitments
  • Working more easily and productively with others (boss, direct reports, peers)
  • Communicating more effectively 

MANAGERS NEED TRAINING ON HOW TO COACH

Coaching doesn’t just happen. To realize these benefits, managers need training (and coaching!) regarding best practices in this area.

For many managers, coaching is a major change of focus. Most were promoted based on their technical skills and are not comfortable talking daily with their employees, giving them feedback, and celebrating their accomplishments. The training can make these interactions move from awkward to delightful!

Fundamentally, managers need to authentically care about their employees. In order to be successful, they need to uncover what motivates and inspires each employee, ask questions to probe deeper to understand each individual’s core drives, and then create conditions that will allow the employees to be engaged, motivated, and eager to excel!

For our collective and daunting future, we need employees to bring their whole selves to work. After Covid, many people felt this was asking too much; perhaps a coach would dramatically increase the chances that they would be more willing to return to the office to become extraordinary at their work!

These are some of the key skills needed to be an effective coach:

CONNECT AND COMMUNICATE

Developing and maintaining engaging relationships is key to the success of employee coaching. Connecting with your employees in an authentic and genuine manner will drastically improve the chances of the employees being receptive to training and feedback, not to mention acting on it. The coach’s relationships need to be built on trust so that down the road they can provide coaching with candor and empathy.

OBSERVE

A good coach pays attention to their employees and observes their behavior and actions regularly. The best coaches are keenly aware of their employees’ day-to-day activities. They watch and pay attention to employee behaviors so they can identify what aspects of performance need to improve.

ASSESS

Coaches need to be clear about how their employees are currently performing and what new behaviors are desired. It is often helpful to use assessment instruments, such as 360- or 180-degree feedback tools, multi-rater behavioral assessments, or questionnaires and surveys to get a better understanding of the employee’s skill level. Involving the employee in the selection of assessments will increase the connection and bond between the employee and coach.

CLARIFY

Coaches need to discuss and review the gap between the employees’ performance expectations and their actual performance. This requires providing detailed examples of alternative behaviors that the employees can try in different situations.

EXPLAIN

Effective coaches give individuals a roadmap that pinpoints when they need to apply alternative behaviors. They must also explain why specific behaviors, results, or actions need to be changed, how they should be changed, and the ultimate positive desired result.

ASK QUESTIONS

Coaching inherently leads to rich and meaningful conversations. Some of these conversations may be difficult but are needed for the employee to deliver their best. Managers must encourage employees to ask questions, seek clarity, and provide insights. They must then agree on the desired result.

COACHING IS FUNDAMENTALLY ABOUT TRUST

Above all, managers need to understand that coaches play a “human-centered role in creating the conditions for the employees’ success.”

Many of today’s employees crave real-time feedback and words of affirmation, both of which help to improve performance so they can excel.

A strong coaching relationship is needed to provide an opportunity for coaches to unpack and embrace the complex motivations and drivers of employee behavior. This becomes imperative when we face the unknown future of work.

WANT THRIVING EMPLOYEES? AUTONOMY NOT FLEXIBILITY MAY BE THE KEY

Despite thousands of discussions and writings about the best ways to motivate and inspire, the rate of disengaged employees remains stubbornly high, hovering around 67%And yet, 74% said they were satisfied with their job. Why the disconnect? The problem may be that how they are required to do their respective jobs is causing a feeling of disengagement.

As long as we are at it, let’s set the bar even higher: We want employees to not just be engaged but to thrive.

We learned during Covid that mandates were not the best way to motivate people. Yet didn’t most businesses mandate where, when, and how their employees would work? That’s problematic. Business is not one-size-fits-all and every person works differently.

All companies can benefit from providing more freedom to their employees by allowing them to gain their own autonomy within the workplace. By denying them the independence to take ownership of their work, it’s no surprise that mediocre performance is often the result.

LET EACH PERSON FIND THEIR OWN WAY

Employee autonomy permits employees to work in a way that is right for them. It is about having the trust and confidence that most employees know best how to excel at their work — we have just never thought to ask them.

One-size-fits-all, on the other hand, radically reduces energy and creativity, making employees behave more like robots than as the smart, experienced, and talented humans they are. They cannot thrive unless they are given more control over their work.

With increased control, employees have ultimate responsibility and accountability for their work. This is especially important in a hybrid environment, as managers have much less direct oversight. Indeed, many managers report that they have found it exhausting and/or impossible to work with employees the way they did when everyone was together in the office.

A DIFFERENT STYLE OF MANAGEMENT

Harvard Business Review surveyed 5,000 knowledge workers; 59% said that flexibility was more important than salary or benefits. When probed further, it was revealed that what they truly wanted was to customize the work, the workplace, and the location.

Is increased autonomy a steppingstone to thriving? Maybe. Autonomy, defined as the “desire to be the causal agent of one’s own life,” is an indispensable component of well-being and motivation and a key driver of performance. It leads to higher satisfaction, fulfillment, and engagement at work because the outcomes are generated by one’s own, inherent ability. And isn’t this what we all want — to empower employees to drive themselves to reach their highest and greatest potential?

Yet, many managers still believe that they know (or are supposed to know) how to get the best from their employees. Or course, some are truly gifted with excellent managerial skills and do know how to bring forth the best in others. Still, fully two-third of employees report that they feel disengaged.

As we (hopefully!) move beyond Covid, things have gotten even more complicated. In addition to having to strike a balance among employees with different levels of introversion/extroversion and different desires to work in teams/independently, we now have the added element of a hybrid workforce. With this new and unstable configuration of employees, now is the best time to embrace autonomy — it is the most reliable way to unleash creativity, ingenuity, and raw talent.

Autonomy lightens the management workload by allowing employees to decide where, when, and how they will do their work. This may include having employees set deadlines, determine work pace, choose the order of task completion, and have more control overall.

Ultimately, increased autonomy creates a cohesive and united team, paving the way for accelerated business success. It leads to employees that are more engaged, motivated, creative, productive, happy, trusting, team-oriented, and eager to learn and grow.

MANAGER AS COACH

High performers don’t like to be micromanaged. That’s why the job of the 21st century manager is to observe and increase what supports the employees and remove what burdens them.

Greater autonomy allows employees to uncover unique and creative solutions. They are happier, leading to greater retention. With higher employee retention, the workplace is less disrupted, and the team is likely to be more efficient, effective, and productive. Clients are happier as there is less turnover and the relationships between employees and clients become stronger and more loyal.

Overall, there is higher trust, fewer internal conflicts, and a greater sense of resiliency and self-reliance. Everyone is optimally working. This sure sounds like thriving to me!

WIN WITH EXCELLENT EMPLOYEE EXPERIENCES

I spoke with a friend last week who told me how happy he was that his company promoted him to manager of his department. I congratulated him and then I asked, “Why do you think they selected you?”

Without pausing, he became very animated and said, “I let HR and the other people working to fill this position know that I was interested; I have taken the managerial and leadership courses necessary to excel; I really care about the people and the work we do; and I promised them that if they promoted me, they would never regret their decision.”

I literally started applauding! He nailed the top questions that any decision maker would have.

And I knew immediately and without doubt that his company had developed a very positive employee experience. Otherwise, he would not have felt “safe” to speak in such an assertive way to the people in charge of filling the job.

In a less positive (let alone, toxic) work environment, people rarely advocate for themselves. They have learned that their opinions do not matter to the decision-makers, management style is more authoritative and less participatory, and there is a low level of trust in them as employees.

HOW DOES YOUR COMPANY STACK UP?

Would someone in your company be the strong advocate for themselves that my friend was? If so, your company most likely delivers a positive employee experience.

Here is why establishing this type of environment matters:

  • Replacing an employee can cost 1.5 to 5 times the cost of the departing employee’s annual salary
  • Nearly 80% of executives rate employee experience as an important or a very important priority
  • Only 22% of executives indicate that their organization excels at employee experience
  • Only 58% of employees feel valued by their current employer and are satisfied with their employer’s recognition practices
  • Only 20% of employees report that they trust their organizatio

THE MARKET FOR TOP EMPLOYEES IS FIERCELY COMPETITIVE

The competition for top talent is already extremely challenging; it will only become more so over the coming months as companies improve their recruiting and retention skills. Companies that provide excellent employee experiences will be well positioned in this regard.

Over the past six months, I have analyzed the reasons why employees stay with their companies. There is some variety, or course, but when I dig beneath the responses, there are a few common qualities, with an excellent employee experience consistently at the top of the list.

More specifically, these employees are happy, engaged in their work, have the flexibility to create a good work/life balance, are trusted by management, and are part of a more participatory, rather than authoritative, management style.

LEADERS VS. LAGGARDS

So, what are some basic building blocks that create an excellent employee experience? Two, in particular, stand out.

1. COMMUNICATION.

The most important factor is excellent, consistent, and regular communication that flows both up and down the company. The best companies send weekly communications to all employees at the same time.

By communicating weekly, nobody has to wonder when they will next hear from management. Further, the frequency and broad sharing of information reduces the gossip and misinformation that can occur in an information vacuum.

2. DATA GATHERING.

The best companies want to know what their employees are experiencing. They regularly, consistently, and systematically gather employee data from a variety of different sources. Further, they don’t shy away from discussing difficult or sensitive topics and they incorporate the employee points of view into their overall strategy.

In striking contrast, the laggards gather employee experience data no more than once a year (if at all). This lack of interest speaks volumes about senior management and leadership. Here are the different frequencies of employee data-gathering:

Leaders

11.8% = Once a year or less
43.3% = Two to four times a year
26.8% = Monthly
18.1% = Weekly or more frequently

Laggards

54.1% = Once a year or less
36.5% = Two to four times a year
5.9% = Monthly
3.7% = Weekly or more frequently

Not surprisingly, data-gathering leaders perform better than laggards in terms of the financial outcomes they achieve within their organizations. Leaders are:

  • Twelve times more likely to have revenue growth exceeding 20% over the previous year
  • More likely to meet or exceed their own financial targets (self-ratings of 4.22 vs. 2.89 overall on a 5-point scale)
  • More likely to achieve high levels of customer satisfaction and retention (self-ratings of 4.55 vs. 2.98 on a 5-point scale)

Overall, companies need to dig deep to understand their employees’ values, preferences, expertise, expectations, perceptions, sentiment, and attitudes. Traditional efficiency metrics alone are simply not enough.

SUMMARY

We are in a fierce and competitive war for top talent.

Happy and engaged employees — those who have the flexibility to create a good work/life balance, are trusted by management, and are part of a more participatory rather than authoritative management style — will bring you the high employee and customer retention you seek, not to mention greater profitability!

BARELY TOUCHED BY COVID

Last week, I read several articles that had one thing in common: the companies mentioned — all cited as among the “Best Companies to Work For” — were barely grazed by Covid. They had virtually no problem attracting, recruiting, and retaining top talent.

I was curious — what did they do that most companies did not?

Were they offering higher salaries, larger bonuses, or other perks? No. They were simply relying on what decades of research had long ago uncovered: the things that matter most to employees are relational, not transactional. Things like trust, respect, purpose, growth, and community.

Let’s break it down…

1. They prioritized. They placed employee wellbeing above all, fostering cultures of inclusion, purpose, listening, caring, and empathy. They offered workplace experiences that were as strong as they had been prior to the pandemic.

2. They cared. They participated in candid listening sessions to make everyone feel included and learn what they needed to support themselves and their families through the pandemic.

3. They stayed flexible. They allowed for a wide range of work schedule options as well as expanded and transformed mental health assistance, including childcare, elder care, and isolation support resources.

4. They took action. They did not wait to see what would happen, how long the lockdowns would last, what safety protocols they needed to follow, etc. Unlike many other companies that only eventually realized the need for support, these top companies acted immediately and before they had complete information.

5. They communicated. Relying on strong and transparent leadership, these companies sent clear weekly communications to all employees. They understood that when formal communication channels are strong and reliable, the informal channels decrease. Since everyone knew what was decided at the same time, there was little need for gossiping, wondering, hoping, etc.

The consistency of their messaging decreased anxiety among employees regarding when they would hear again from management. The communications were clear, so there was no room for interpretation or analysis. They were transparent, so there was no need to wonder about hidden agendas or other motives.

#6. They invested. They saw the need to invest even more in their employees’ careers and skill development and stayed true to their commitment to help their people grow. They offered a wide variety of training and development options, both in-house and at other educational locations. They wanted their people to be the best, to feel secure in their career advancement opportunities, and to stay with the company.

How well did it work? The statistics below demonstrate that they accomplished their goals and more.

Among their employees…

… 80% look forward to coming to work every day

… 80% find meaning in their job

… 90% felt cared for, compared with just 52% among “average” companies

… 90% said it’s a great place to work, compared with just 57% among “average” companies

Overall, these companies’ employees are six times more likely to recruit talent for their companies than are their peers.

RECOMMENDATIONS

These top companies had healthy cultures that incorporated trust, respect, purpose, growth, and community. During the pandemic, they continued to build on these values. If your organization does not have these as part of its culture, now is a perfect time to begin incorporating them.

Trust is probably the most important quality, so start there. Ask your employees what the company needs to do to demonstrate trust. Ask deep and probing questions so that you are crystal clear on what exactly the company needs to do, how often, for whom, when, how best to communicate, etc.

Then decide which activities would provide quick wins. You will need them as you work to build momentum. Keep asking for feedback from your employees to see if the actions have been fruitful. If so, great, continue with these actions. Then select the next most important quality and use the same process.

Above all, remember that establishing a strong and resilient company culture takes time. Brick by brick you build a foundation that will allow your company to be in the best possible position to respond positively and quickly when the next disruption inevitably occurs.

Sources: USA Today, Glassdoor, Fortune Magazine

LEADERS’ IMPERATIVE — UNLEARN SOME INGRAINED BUSINESS LESSONS

There has been a tsunami of articles and books written about Covid and its impact on business. One recent article identified a number of lessons that CEOs need to unlearn in order to remain successful.

Three of these struck a chord with me. I share them with you below, along with my own thoughts on each.

1. PEOPLE MUST COME TO THE OFFICE TO WORK.

As the pandemic (hopefully) continues to subside, many companies have already begun bringing employees back into the office. That trend seems to be nearly universal. What isn’t, however, is how companies are reopening their doors.

Some want everyone back full time. Some have no plans to make in-office work a requirement ever again. Still others have created various types of incentives to encourage a return to the office (e.g., if you want to have a desk that is yours and yours alone, you need to commit to coming in x days each week).

Overall, what many leaders have found is that most workers are as much (or even more) productive working from home. Of course, this requires higher levels of trust and autonomy, but these qualities are necessary shifts for companies that hope to attract, retain, and remain competitive in the new normal world of work.

In short, the option that will retain the most employees is to have each employee decide what works best for them.

Quick tip: If the employee is a good employee, why not give them what they want? Ask your employees how often they want to come into the office. If you cannot give them what they ask for immediately, let them know that you intend to do so as soon as possible. Ask for their patience and support and then work as quickly as you can.

2. PROFITS FIRST — EMPLOYEE WELLBEING AND BENEFITS SECOND.

Organizations have realized that while profits are critical, they are not the only factor that matters. Those that continue to place profits above all else have seen significant declines in both productivity and work quality.

This outdated point of view was a factor in the “Great Resignation.” Whether it was spending more time at home with family, the changing perspective that arose from having to face a deadly disease, or something else, over the past two years, many people came to realize that there is more to life than just work. It has been said that here in the United States, we live to work, whereas in much of Europe, they work to live. Maybe the pandemic has been our wake-up call to have a healthier work-life balance.

When employees are happier, the collective positive atmosphere provides valuable intangibles: recognition, support, appreciation, and community. The organization’s focus on employee wellbeing reaps many benefits, including retaining talent, reducing the cost of recruiting and training, and ultimately, boosting productivity and the bottom line. This is a clear win for everyone!

Quick tip: Your best assets are your people. The pandemic demonstrated that without high quality employees who are genuinely cared about, organizations cannot thrive. Their energy, commitment, passion, and drive create a collective atmosphere that supports everyone to do their best, to excel, to be challenged, to pull out all the stops, and give it their all!

The other option is to be average. I have never heard anyone boast to themselves or their employees that average is a goal or an aspiration. The only rational goal is to shoot for the moon, because if you do not, you will not even come close.

3. MORE IS ALWAYS DESIRABLE.

The pandemic showed leaders that quality of work is what matters and is valued — not hours, facetime, or even effort for its own sake.

Higher quality work goes hand in hand with better customer experiences; a more participative management; increased diversity and inclusiveness; greater innovation; and concern overall for the community, society, and the planet.

These values are baked into the DNA of Millennials and GenZs and since they will soon be our leaders, companies must deliver more of what matters and what will fill their lives with purpose and meaning.

Quick tip: Perhaps companies could have continued to grow and be successful for a time by doing things the “old way.” For these companies, the pandemic may have saved them, as eventually, the most talented people would have gone elsewhere. Even prior to 2020, one-third of employed Millennials already had a side business, reflecting a passion to make a difference in the world.

FINAL THOUGHTS

  • The pandemic was an accelerant; it moved companies forward faster by four to ten years in the space of just 24 months. Yes, it unleashed many horrors. But it also made company leaders massively uncomfortable, forcing them to find different and more innovative ways to organize their companies, engage their employees, and deliver their products and services.

    At many points, it all seemed surreal – the expectations, the demands, the needs, and the world overall seemed out of control. But in the end, we all learned to see the world through fresh and new eyes.

    I am confident that over the long term this shock to our realities will help us harness the best in our employees, our companies, and our individual selves!