Near Misses Analysis
Most organizations study clients after they leave. Very few study the prospects who almost became clients but ultimately chose another provider. These “near misses” usually contain some of the clearest and most invaluable intelligence available about growth barriers, competitive threats, and hidden weaknesses.
What is it?
A strategic analysis of lost opportunities, quoted-but-not-written business, competitive losses, and stalled prospects to uncover why opportunities failed to convert.
What problems does it solve?
This service helps organizations understand why revenue is being lost, where competitors are winning, and which weaknesses in sales, positioning, communication, or pricing may be impacting growth.
What will clients receive?
• Executive findings summary
• Competitive intelligence insights
• Lost opportunity analysis
• Revenue leakage assessment
• Opportunity recovery recommendations
• Sales process improvement recommendations
• Conversion barrier analysis
• Strategic growth recommendations